In 2016, the government launched a new initiative to encourage employers to engage with careers advice in schools. In Wandsworth, one of these partnership wanted to engage employers in the hospitality and catering sector. They got in touch to sort the marketing to schools and leading industry employers.
“Since 2011, the number of positions left vacant because employers cannot find people with the skills to fill them has risen by 130%.”
UK Commission for Employment and Skills, Skills Survey 2015
Creating an identity that appealed to secondary school students and had credibility with sector employers was no mean feat. It had to be fresh, credible and grab people’s attention really fast.
PANOUT: was a multi-channel campaign on and offline. The responsive website captures the excitement and impact of each project, whilst acknowledging the involvement of several partners. Offline, various print items communicate the benefits of being involved from posters to table talkers.
Bringing the Experience to Life
To amplify the impact of the project, a video was commissioned to give participants a richer experience of the impact. An emotion rich, docu-style video recieved rapturous applause at its premier in Wandsworth Town Hall and has proved to be a visitor rich source of marketing across social media.
COMMISSION DELIVERABLES INCLUDED:
BRAND IDENTITY & ICONOGRAPHY
Naming the project; creating a catchy, memorable identity along with a logo design. The full brand includes iconography to amplify key messages.
Fully responsive website, that works great across smartphones and desktops. Creating excitement around each pilot project, whilst documenting the impact for future reference.
In school marketing, the print templates allowed schools to add tailored information. Provided posters, flyers and table talkers.
A focused documentary style film that takes the viewer behind the scenes and into the heart of one of the pilot projects. Used in schools and with employers, the video has driven traffic and interest to the project.
Where applicable, we have shot compelling reportage style imagery that captures the essence of the various events.
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