In 2019 Stephen Jeffery, Chief Executive of London Learning Consortium, got in touch after receiving a recommendation from an industry peer. Recognising the growth of his organisation and the varied focus they had on marketing, he was keen to assess whether investing in a marketing strategy was a worthwhile activity. Very budget conscious, knowing there would be a return on investment …
BUSINESS ADVICE, WEBINARS & COACHING
Business Advice People are the biggest asset of an organisation. They are the physical manifestation of the brand, they influence the customer experience and they can make or break growth ambitions. Yet unlocking this potential to its fullest sometimes requires more than good day-to-day management. Spotting the symptoms is one thing, letting someone come in and work directly with your team …
MARKETING TO 50+ WOMEN
In 2018, West Creative won a partnership bid funded by the European Union’s Erasmus+ programme. Working with 200 women across four European cities, the project aimed to address a gap in enterprise advice for women aged over 50 years old. Focusing in on resilience, enterprise knowledge and social media skills – the project needed an authentic and relevant voice with …
WORTH MAKING THE CHANGE
In 2018, the Head of Wandsworth’s Council’s Lifelong Learning team, Santino Fragola expressed his frustration in not realising the full potential of social media. Already fully aware of the benefits of social media and receiving a certain level of returns through an increase in awareness and direct enquiries generated, the challenge faced was not one of naivety rather it was …
PREVISTA
In 2018, the Executive Team at Prevista got in touch for advice on apprenticeship marketing. There are over 2000 apprenticeship providers in the UK, so getting your proposition across to employers is a pretty tall order. How to stand out when your product – a national apprenticeship – is pretty much the same as everyone else’s offer was a challenge …
WANDSWORTH LIFELONG LEARNING
In 2017, Santino Fragola, head of Lifelong Learning at Wandsworth Council got in touch. The apprenticeship and Lifelong Learning market is crowded and the offer can sometimes be confusing. The challenge Santino and his team were facing was how to stand out as local providers. He needed an approach to better engage learners, employers and partners in the London …
WEST LONDONER
In 2015, Andrew Dakers, Chief Executive of West London Business got in touch. Andrew had taken over the former Chamber of Commerce that now serves all of West London. Andrew talked the team through his ambition to launch a business to business focused publication to broaden membership and raise advertising revenue. Recognising our strength in content marketing and ability to …
PALLET PARADISE
What happens when you mix an architect, with a maker and 600 pallet boxes…Pallet Paradise of course! This artist led project, part of the Manor House Warehouse community in Tottenham, wanted to reach a much wider audience than the local creative scene through event marketing. And while they weren’t short on creative ideas, Joe Wright (Architect) and Jenna Jardine …
WANDSWORTH PROFESSIONAL DEVELOPMENT CENTRE
In 2017, Catherine Green, from Wandsworth Professional Development Centre (part of Wandsworth Council) got in touch. Offering first class business training facilities on the top floor of an award winning school in Wandsworth should be an easy sell, yet Catherine’s problem was that not enough people knew they were there. To get to the bottom of the problem, we …
PAN OUT
In 2016, the government launched a new initiative to encourage employers to engage with careers advice in schools. In Wandsworth, one of these partnership wanted to engage employers in the hospitality and catering sector. They got in touch to sort the marketing to schools and leading industry employers. “Since 2011, the number of positions left vacant because employers cannot …
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