WORTH MAKING THE CHANGE

 In 2018, the Head of Wandsworth’s Council’s Lifelong Learning team, Santino Fragola expressed his frustration in not realising the full potential of social media. Already fully aware of the benefits of social media and receiving a certain level of returns through an increase in awareness and direct enquiries generated, the challenge faced was not one of naivety rather it was …

PREVISTA

 In 2018, the Executive Team at Prevista got in touch for advice on apprenticeship marketing. There are over 2000 apprenticeship providers in the UK, so getting your proposition across to employers is a pretty tall order. How to stand out when your product – a national apprenticeship – is pretty much the same as everyone else’s offer was a challenge …

WANDSWORTH LIFELONG LEARNING

  In 2017, Santino Fragola, head of Lifelong Learning at Wandsworth Council got in touch. The apprenticeship and Lifelong Learning market is crowded and the offer can sometimes be confusing. The challenge Santino and his team were facing was how to stand out as local providers. He needed an approach to better engage learners, employers and partners in the London …

WEST LONDONER

 In 2015, Andrew Dakers, Chief Executive of West London Business got in touch. Andrew had taken over the former Chamber of Commerce that now serves all of West London. Andrew talked the team through his ambition to launch a business to business focused publication to broaden membership and raise advertising revenue. Recognising our strength in content marketing and ability to …

PALLET PARADISE

  What happens when you mix an architect, with a maker and 600 pallet boxes…Pallet Paradise of course! This artist led project, part of the Manor House Warehouse community in Tottenham, wanted to reach a much wider audience than the local creative scene through event marketing. And while they weren’t short on creative ideas, Joe Wright (Architect) and Jenna Jardine …

WANDSWORTH PROFESSIONAL DEVELOPMENT CENTRE

  In 2017, Catherine Green, from Wandsworth Professional Development Centre (part of Wandsworth Council) got in touch. Offering first class business training facilities on the top floor of an award winning school in Wandsworth should be an easy sell, yet Catherine’s problem was that not enough people knew they were there. To get to the bottom of the problem, we …

PAN OUT

  In 2016, the government launched a new initiative to encourage employers to engage with careers advice in schools. In Wandsworth, one of these partnership wanted to engage employers in the hospitality and catering sector. They got in touch to sort the marketing to schools and leading industry employers. “Since 2011, the number of positions left vacant because employers cannot …

BERNIE GRANT ARTS CENTRE

  North London’s leading venue for black and ethnic minority arts was suffering from years of under investment in its arts marketing profile. The net result was a mish-mash identity, conflicting and confusing content and no strategy to underpin its potential growth. In 2017, under a new Chief Executive, Pete Courtie reached out and asked West Creative to work within and alongside …

HEALTHWATCH ISLINGTON

 In 2016, Emma Whitby, Chief Executive of Healthwatch Islington got in touch. Emma was fully aware that all too often organisations drive by a social mission only reached the same converted audience, those who want to give feedback – not the harder to reach, more marginalised members of a community. Identifying Autism as an often hidden topic, Emma commissioned our …

AGE UK ISLINGTON

 In 2013, Age UK Islington’s Chief Executive, Andy Murphy met us during a tender interview. Experiencing a period of sustained growth, Age UK Islington identified the need for a fresh-faced marketing agency to help create new and compelling communications to inspire their audience to engage, get help, get active and feel good. Briefed to step outside the not-for-profit sector and …