Business Advice


People are the biggest asset of an organisation. They are the physical manifestation of the brand, they influence the customer experience and they can make or break growth ambitions.

Yet unlocking this potential to its fullest sometimes requires more than good day-to-day management. Spotting the symptoms is one thing, letting someone come in and work directly with your team is another.

Since starting West Creative, James has been active delivering Business Advice, Business Coaching, Training and Facilitation with a speciality in the Creative & Cultural Sector.

James West giving a business advice presentation


Using techniques drawn from creative practice, James West is an expert at untangling problems. Making sense of complex ideas and explaining them in straightforward steps.

A natural facilitator, James brings energy and imagination in equal doses whether he's working with a board or staff team, one-to-one or one-to-many, online or in a physical setting.

Likewise, he’s also known for advising creative and cultural businesses direct through his involvement in several government funded Business Advice contracts. Providing one-to-one advice, one-to-many sessions and training through presentations, webinars and guest appearances on panels at conferences.

“James has an informal, fun and engaging style which helps all staff at all levels relax and feel that they can contribute equally in a workshop setting. James brings an energy and insight into complex issues which helped us (The Architecture Centre) demystify some big and pressing issues around both corporate sponsorship and institutional marketing.”
Sarah James, CEO, The Architecture Centre

“James has made a brilliant contribution to the London Fusion project. He really understands the business needs of creative companies. A great team member.”
Dr Cathy Garner, Strategic Director, London Creative & Digital Fusion

“It was a pleasant surprise to find the unusual non-techie approach of selecting photographs & giving feedback around them worked so effectively at getting a disparate bunch of people to open up and tell you what we really thought about the volunteer experience with Age UK. Without your skills of friendly facilitation and mediation it may have ended yp as one of those tedious discussions which contribute to global warming and nothing more. Well, it certainly wasn’t that."
Age UK Islington Volunteer

James West giving a business advice webinar


"I've never laughed so much on a webinar."

"The props were fun. You kept me engaged from start to finish."

"Thanks for todays webinar. I'm going to starting writing a one-page business plan straight away."


Creative United
British Council (DICE)
Lancaster University
Creative Islington 
Age UK Islington
Architecture Centre Bristol
Comedy International Conference
Creative Industry Finance
Exeter Phoenix
Greater London Authority (GLA)

Hackney Empire
London Fusion
Music & Lyrics Ltd
Music Venues Trust
Poet in the City
Schools Library Service London

The Mill Arts Centre
Tower Theatre

Wandsworth Council
Wandsworth Lifelong Learning

Winchester Theatre Royal Trust


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James works with Creative Industry Sector Specialists, Creative United, as a Business Adviser – supporting well over 250 creative and cultural businesses across the UK to be more business resilient. Covering topics from product diversification to audience development, sales and marketing. James is always open to new opportunities advising business in the enterprise sector.

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Always keen to share expertise where it can benefit people and organsiations, topics include Social Media, Marketing, Sales and Busness Planning. Bespoke and off-the-shelf presentations available.

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As a guest speaker and a panellist, James is able to share his insight in an upbeat, engaging style. A great listener and a quick thinker, James adds value to panel based discussions.  

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Away Days and out-of-office sessions with James are memorable and energised. Drawing from creative techniques, his leadership carriers the entire room throughout the session. Particularly suited to sessions on stragtegic planning, marketing and audience development.

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Often working with senior teams, boards or trustees, James has led a number of sessions to improve growth planning or tackle specific hurdles.

James West offering business advise to a creative business

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