Since starting West Creative in 2013, James has supported creative and cultural business owners as a sector specialist Business Adviser and Business Coach. A particular area of passion, James is motivated to close the gap between ambition and attainment - creating lasting impact on the wider sector through targeted creative industry business advice. Generally working on government funded business advice programmes, James is adept at focusing on funder priorities. To date he has supported 400+ businesses across the UK - both profit and not-for-profit.

To underline the importance of sector specific Business Advice, James revisited previous business owners he has advised. The journey has been illuminating and a privilege to be able to pass on their valuable experiences.